Boutique Marketing Strategies
Crafting a boutique marketing strategy for vacation rentals in Whistler involves a thoughtful and personalized approach that sets our properties apart in a very competitive market. Here are a few of the strategies we employ that accentuates the unique charm of our rental properties:
Distinct Branding Online: Guests recognize our True North Property Management logo online especially on booking channels like Air Bnb and VRBO, directing traffic towards direct booking and ultimately leading to converted bookings when they view the photos of our listings.
Professional Photography and Virtual Tours: We always invest in high-quality professional photography and in most cases cover the initial cost of photography. Visuals play a crucial role in attracting guests, and showcasing your property in the best light will enhance its appeal.
Engaging Website: Our visually appealing website funnels guests towards our direct bookings page. We also have our guest guide and our blog to help guest plan the actives of their trip and explore the uniqueness of the Whistler experience.
Email Marketing: We run a text and email marketing campaign monthly that goes out to anyone who has ever stayed in a True North property. This reaches over 1000 email addresses and phone numbers. We offer small deals and discounts. This generates traffic to www.truenorthproperites.ca and increases direct bookings. We have an industry high open and clickthrough rate.
Collaborate with Local Businesses: We are continuously working on building partnerships with local businesses to enhance the overall experience for your guests. Blacktie skkis rentals is a partner that offers discounted and preffered service on ski rentals to True North Properties guests.
Highlight Unique Features: We Identify and prominently showcase the unique features of our vacation rental’s. Whether it's breathtaking mountain views, proximity to popular attractions, or special amenities. We will often try to instal unique design features to help differentiate against our competitors.
Optimize for Search Engines: We implement search engine optimization (SEO) strategies to ensure our vacation rental appears in relevant online searches. This includes using local keywords, creating valuable content, and optimizing your website for search engines. Traffic to our website generates more direct bookings, adding to our bottom line.
Guest Reviews and Testimonials: Let the reviews speak for themselves!
These elements (and a few more trade secrets) make up our boutique marketing strategy for True North. We can position our vacation rental’s in Whistler as a unique and desirable accommodation option, attracting guests seeking a one-of-a-kind experience.