Ranking Whistler’s Nightly Rental Neighbourhoods
If you own in Whistler, you already know this: not all nightly-rental zones are created equal.
Same square footage. Same bed count. Totally different revenue outcome.
At True North, we track this constantly. ADR. RevPAR. Occupancy curves. Lead times. Compression windows. And while every unit is unique, Whistler’s nightly rental performance consistently clusters by location, ski access, walkability, and amenity stack.
Here’s how the market actually shakes out.
Tier 1: The Heavy Hitters
These neighbourhoods and buildings consistently command the strongest pricing power.
Upper Village & Blackcomb Benchlands (True Ski-In/Ski-Out)
Slope access wins. Every time.
When guests can click in outside the door and ski down to lifts without shuttles, roads, or boot walks, you get premium winter ADR. Period.
Common examples:
Aspens
Woodrun
Le Chamois
Glacier Lodge
Greystone Lodge
Painted Cliff
Why it works:
True ski convenience
Resort-style amenities (hot tubs, pools)
Strong family appeal
High winter compression pricing
In peak winter weeks, these properties sit at the top of the food chain.
Tier 2: High Performing, Slight Discount
Still strong. Just a notch below Tier 1 pricing power.
Village Core Condos. Walkable to everything. No ski-in/out, but still prime.
Examples:
Town Plaza
Marketplace Lodge
These properties:
Book fast
Maintain strong summer ADR
Appeal to car-free guests
They usually price slightly below slope-side product but remain highly competitive.
Creekside Slope-Side
Creekside is its own animal. It’s quieter. More local. Still very strong.
Examples:
Lake Placid
First Tracks Lodge
Evolution
Why they perform:
Gondola access
Larger average unit sizes
Strong family appeal
Less nightlife chaos than the Village
Winter ADR is excellent. Summer holds steady/underperforms main village. It’s typically priced below Upper Village equivalents.
Tier 3: Solid Mid-Market
Village North
Still walkable. Still active. Just more supply and slightly less premium positioning.
Examples:
Glacier’s Reach
Northstar
Stoney Creek Lagoons
These properties:
Offer strong occupancy
Attract value-conscious guests
Face heavier competition
ADR usually trails Village Core and Benchlands, but booking velocity remains healthy. These properties perform well in summer and off season months.
Tier 4: Residential Neighbourhoods
Alpine. Brio. Alta Vista. Emerald. Nicklaus North.
Great places to live.
But most of these areas are not zoned for nightly rentals unless the property sits within a specific tourist accommodation designation. Supply is limited and enforcement matters.
When nightly rentals are allowed in these zones, performance is highly unit-specific and typically driven by luxury positioning rather than walkability.
Where Most Nightly Rental Activity Actually Lives
By volume of listings and bookings:
Village Core + Village North
Upper Village / Benchlands
Creekside
Significant drop-off beyond designated tourist accommodation zones
Whistler is not a free-for-all STR market. Zoning dictates where the real action happens.
The Reality About ADR
You’ll see “average Whistler ADR” quoted in the $400 range depending on dataset and currency.
That number is meaningless without context.
ADR varies dramatically by:
Bed count
Renovation quality
Ski access
View corridors
Parking convenience
Amenity stack
Seasonality
Management quality
A 2BR in slope-side Benchlands and a 2BR in Village North do not live in the same universe.
What This Means for Owners
If you own in:
Upper Village / Benchlands → You’re competing in the premium bracket.
Village Core → Precision pricing and positioning matter.
Creekside → Lean into size and family appeal.
Village North → Execution and differentiation are critical.
In Whistler, location sets the ceiling. Management determines how close you get to it.
At True North Property Management, we don’t list and hope.
We study booking curves. We watch compression. We price dynamically. We defend ADR in peak weeks and push occupancy in shoulder seasons.
If you’re curious where your property sits within this stack, reach out.