Whistler Short-Term Rental Market Trends for 2025
If you’re a homeowner or investor with a vacation property in Whistler, 2025 is already shaping up to be a year worth watching. The short-term rental market has always had its seasonal rhythms, but recent trends are highlighting a few key shifts — some expected, others not.
A Soft Winter, By Whistler Standards
This past winter was quieter than many had hoped. Bookings were down, and the buzz we’ve come to expect in peak ski season didn’t quite materialize at the same pace. Snow conditions were mixed, and a higher cost of travel kept some would-be guests at home. Properties that would’ve been fully booked in December and January sat empty for stretches — especially those without strong lead-time pricing or responsive management behind them.
It wasn’t a disaster, but it was a reminder: the golden era of effortless short-term rentals is behind us. Success now requires precision, consistency, and real strategy.
Summer Is the New Anchor Season
On the flip side, summer continues to show strong demand. Whistler’s summer identity — mountain biking, hiking, lakeside patios, festivals — is no longer second fiddle to ski season. We’re seeing longer stays, more direct bookings, and guests planning months in advance for July and August.
In short: the growth in summer revenue is helping balance out softer winters — but only if your property is optimized to capture that demand.
What This Means for Owners
The vacation rental game is evolving. Guests have more choice than ever and higher expectations. Clean, well-photographed listings are the baseline. Guests want local knowledge, seamless check-in, fast communication, and professionally maintained spaces.
To succeed, owners need:
Smart, dynamic pricing that shifts with demand
Fast guest messaging and calendar oversight
Hands-on coordination of cleaners and trades
A deep understanding of licensing, taxes, and compliance
Even the best-located unit will underperform if it’s not marketed properly and maintained to a high standard.
The Case for Professional Management
At True North Property Management, we don’t just list your unit — we manage it like it’s our own. That means adjusting pricing daily, screening guests with intention, managing trades and turnovers, and staying dialed into Whistler’s ever-changing landscape.
We’re local. We’re responsive. And we care about the long-term value of your property just as much as the monthly payout.
If you’re ready to take a smarter approach to rental income in 2025, we’d be happy to talk.
Give us a call to see how we can help your property perform — year-round.